The Power of Words

Discover the transformative power of words and conversations in The Power of Words, the profound and inspiring international bestseller by renowned neuroscientist Mariano Sigman.

"Gracefully translating complex science for lay readers, the author shares illuminating insights into how social interaction affects the formation of the self and makes a convincing case for the value of conversation and collaborative thinking in an increasingly individualistic culture. Readers will be captivated". - Publishers Weekly

We have hundreds of conversations every week, yet rarely think about the words we use. But the way we describe ourselves and the world around us profoundly shapes our decisions, emotions and action. The Power of Words delves into our minds, showing us how a simple shift in our language can lead to personal growth and positive change.

Drawing from his extensive research in neuroscience and his role as one of the directors of the Human Brain Project, Mariano Sigman reveals that our minds are much more malleable than we think. We retain the same ability to learn and change throughout our lives. By understanding this, we can rewrite our own narratives and break free from limiting beliefs.

Offering practical guidance for self-discovery, this witty and intelligent book urges us to be open to the possibility of being wrong and to gain a fresh perspective on our own lives. By embracing conversations as a tool for growth, we can learn to communicate better with others and most crucially, ourselves, resulting in a more rewarding and successful life.

'A comprehensive toolkit for anyone looking to elevate their communication and improve themselves' - Matt Abrahams, author of Think Faster, Talk Smarter

'Bursting with absorbing ideas and practical guidance. A must-read for anyone keen to understand the profound impact of language on ourselves and society' - Erica Dhawan, author of Digital Body Language